On September 10th, 2013 Apple announced the iPhone 5c and iPhone 5s.

iPhone 5c

iPhone 5c

iPhone 5c

The iPhone 5c comes with a plastic unibody that has the dimensions of the original iPhone 5.
It has the same 4 inch screen with retina display and will come with the iOS 7 mobile operating system installed.

The iPhone 5c comes in 5 colours including yellow, white, blue, green and pink, which should appeal to younger buyers. It will start at $99 on a 2 year contract — the same price point that Apple used to offer for its older phones like the iPhone 4 and 4s.

Walmart is already taking preorders at a $10.00 discount.

iPhone 5s

iPhone 5s in Space Gray, Gold and Silver

iPhone 5s

The iPhone 5s offers an A7 processor rated at 33% faster than the A6 in the iPhone 5 and 5c. There is also a M7 motion coprocessor that should make Athletic and Sleep monitoring apps even better able to detect the motion of the iPhone 5s owners.
It comes in 3 metalic colours.

Space Gray iPhone 5s

Space Gray iPhone 5s with 8MPiSight Camera and dual flash.

Available in silver, gold, and space gray the iPhone 5s also features a Touch ID fingerprint identity sensor, ultrafast LTE wireless, an iSight camera with a larger 8 MP sensor, a 2 tone flash that results in more natural colour in the resulting photographs.

Walmart is already taking preorders at a $20.00 discount.

iPhone 5s

iPhone 5s the King of Smart Phones

The Gold iPhone 5s with 64 GB of memory for $399.00 looks like the premium flag ship model to own.

Is the iPhone 5c priced right for emerging markets like China and India?

Well while all the pundits are saying that the new phone in priced too high, all I can say is, “Have you never heard of discounts?”.
I expect that early adopters and fans of the new phone will happily pay the full price. More Patient Bargain hunters will find the discounts that retailers will eventually provide.

The Apple Execs aren’t fools.  They know that keeping the initial price of the iPhone 5c high will add to its prestige and keep their profit margins high.  Eventually the phone will be discounted through its retailers.