Apple TV

Apple TV could be insanely great!

Apple TV is going to be insanely great!

Apple TV could be insanely great!

Apple TV could be insanely great!

Imagine, you can ask Siri to find any show from any network. 500+ Channels.
It’s all there, every show in a search-able database in the iCloud.
Then when she finds it and shows it to you, you tell Siri to record only new episodes and skip the Ads (for reruns).



No scrolling slowly through those arcane slow responding menu systems that the cable providers give you. Program the shows you want to see in seconds hands free or Control it or watch it from your iMac, MacBook Pro/Air, iPad and your iPhone, the last TV remote you may ever need.

The US networks will love it so they can get Hard Data on what people are watching and sell more targeted advertising. It gives them the freedom to show different Ads to different people. People respond better to advertising they prefer rather than shot gunning everyone with the same Ads.



Apple might even provide Television Networks with Ad Servers for custom Ads.
Campaigns could be even more unified across your leisure activities like reading, catching up on news or surfing the web.

Apple replaces every Television station but allows cable companies to sell more Internet service. They bring their Apple Fan Base to the table.

Shopping Channels could be much more profitable if you could shop with your iTunes account, you probably impulse buy a lot more.

Apple TV is a Sure Hit

Apple TV is a Sure Hit

Apple TV is a Sure Hit

Apple TV is a Sure Hit

Apple is definitely thinking differently about Television than the Cable Companies.

They realize that people don’t really have time to watch 100s of Channels.

People just want to watch the good quality content and not the fluff and etcetera of television programming.  There is only so much time in a day.

People are willing to pay a reasonable price for good content.  I know I am.  I often rent videos from BlockBuster or Rogers Videos.  But that could be a thing of the past.  Just like my HD Cable and Basic Cable bill.  Now I can have a cable TV company and Video store in a little black box that fits in the palm of your hand.

iTunes has thousands of video titles and is also promising top television shows from ABC and FOX studios.

Netflix content will be available on Apple TV as well and HD YouTube videos.

Here is the only problem I foresee with this product especially in Canada.  Cable companies like Rogers and Cogeco set limits for the amount of data that you can download in a month.  60 GB is typical for a monthly high speed internet service account.  But the average HD video downloaded from itunes is 2 to 3 GB.  So if you downloaded 1 movie and a TV show every day of the month you could easily go over 60 GB.

Cable companies have been known to terminate the service of customers that exceed their limits or charge a premium on extra data used above your amount included in your plan.

Heavy use of the Apple TV is discouraged then unless you can get an unlimited data plan from your Cable company for a reasonable rate.

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