iTunes

iTunes is broken

iOS has a big problem. iTunes…

iOS has a big problem.

iTunes is broken

iTunes is a poor net citizen because Bandwidth is not free.

It’s a bandwidth hog.

 

Apple is proud of the Eco- friendly power efficiency of its hardware, but what about the overall energy footprint and the cost of managing iOS data so inefficiently. Gigabytes of downloads wasting Electricity, Time and Network Bandwidth. Multiply that by the 100’s of millions of iOS devices out there and you can see that it is a real problem.

Apple needs to realize that it is doing a disservice to customers who have multiple iOS devices in their home.

Just imagine a home with 2 kids and 2 adults.
Maybe 4 iPhones and 2 iPads.
Just imagine that all have an average of 50 Apps and that each App is refreshed once a year on average. There may also be 2 iOS updates on each device a year weighing in at over 1GB each.

Suppose that the average App. is 250MB in size; that would work out to be about 74 GB of bandwidth bandwidth used just to keep the software up to date for those devices.

262 apps 18.72 GB

My iPhone has 262 apps 18.72 GB. Typical?

These are conservative estimates.

Then imagine that you’ve got a few iMacs or Mac Books or PCs running iTunes.
When they fire up they also want to download the exact same apps wasting even more bandwidth.

Then there is iCloud music streaming, iCloud data syncing and backup.

These devices combined with the way iTunes currently works are using up a lot of network resources. Even eating into data allocation you might have budgeted for other high bandwidth consumers like Netflix.

If your ISP charges you $1.50 / GB or more for bandwidth overages this can really start to add up. Or worse you find out that you reached your download capacity near the start of the month and you are being throttled for the remainder of the month for overall slow and aggravating internet access experience.

Apple is proud of the Eco- friendly power efficiency of its hardware, but what about the overall energy footprint and the cost of managing iOS data so inefficiently. Gigabytes of downloads wasting Electricity, Time and Network Bandwidth. Multiply that by the 100’s of millions of iOS devices out there and you can see that it is a real problem.  Should iTunes on your PC and iTunes on your iOS devices be so inefficient?

Not everyone has ideal internet access. Many rural users are stuck with slow DSL, Satellite or Cellular Network internet access. Bandwidth limits are firm and overage costs are expensive.

One elegant solution would be for Airport Extremes (with USB memory stick) and Airport Time Capsules to implement (WCCP) Web Cache Communication Protocol.

 

This would cache .ipa and .ipsw files in a cache allocated on the 2 or 3 terabyte drive.

When another device tried to upgrade an app that had already been downloaded and cached, it gets the update from the local network. It does not have to go out to the internet to waste time and money. The user would see a delightfully fast update adding to the pleasure of owning such a well managed device.

Schools and Businesses with iOS devices are starting to see the need for caching iOS applications. Homes could benefit from this solution as well.

There were rumours that this was going to be a capability of the newly released Airport Extremes.

 

Airport Extreme & Time Capsule needs WCCP

Airport Extreme & Time Capsule needs WCCP

 

What happened to this capability?

 

Apple should complete this capability and activate it in the next (or near future) Airport Extreme software update. This would be a really compelling reason to buy an Airport Extreme or Time Capsule over similar and cheaper competitors in the market.  Greater Synergy within Apple Products to delight the owner of iOS devices would be a competitive advantage.

Apple, please, please, please fix this.

 

 

Apple TV could be insanely great!

Apple TV is going to be insanely great!

Apple TV could be insanely great!

Apple TV could be insanely great!

Imagine, you can ask Siri to find any show from any network. 500+ Channels.
It’s all there, every show in a search-able database in the iCloud.
Then when she finds it and shows it to you, you tell Siri to record only new episodes and skip the Ads (for reruns).

 

 

No scrolling slowly through those arcane slow responding menu systems that the cable providers give you. Program the shows you want to see in seconds hands free or Control it or watch it from your iMac, MacBook Pro/Air, iPad and your iPhone, the last TV remote you may ever need.

The US networks will love it so they can get Hard Data on what people are watching and sell more targeted advertising. It gives them the freedom to show different Ads to different people. People respond better to advertising they prefer rather than shot gunning everyone with the same Ads.

 

 

Apple might even provide Television Networks with Ad Servers for custom Ads.
Campaigns could be even more unified across your leisure activities like reading, catching up on news or surfing the web.

Apple replaces every Television station but allows cable companies to sell more Internet service. They bring their Apple Fan Base to the table.

Shopping Channels could be much more profitable if you could shop with your iTunes account, you probably impulse buy a lot more.

Beatles On iTunes. Really?????

Where were you when Nothing Happened today?

Unbelievable; Apple hyped an iTunes announcement targeting today for the past few days.

Beatles On iTunes. Really?????

Beatles On iTunes. Really?????

Everyone was hoping for ITunes in the Cloud.  But what do we get instead?

You can buy the Beatles Music Catalog on iTunes.  Yawn.

The Beatles simply aren’t relevant anymore.   So what if a few people who are living in the past want to download this music from iTunes.  It’s ridiculous. 

Most likely these people will have bought these albums in all of the prior formats including:

  1. 45’s
  2. LP’s
  3. 8 Track
  4. Audio Cassette
  5. Laser Disk
  6. Mini Compact Disk
  7. Compact Disk or CDs

Now the last one is the kicker. 

Why not just stick your Beatle Music CDs into the CD Rom slot in your Mac or PC and Import your Beatles Albums into iTunes.  Then you can sync to your iPod, iPad or iPhone.  Why spend more money to download this from iTunes.  It’s insane.

This is just being hyped because the only one who will really benefit is Apple.

They have had a long running intellectual property battle with the Beatles Related company of Apple Corps Ltd.  And being able to bring all of that to and end while potentially making even more money, is big news for Apple Inc. 

It’s in Apple’s best interest to get the News Press excited with Hype like “Where were you when you heard…” that we were going to make more money today?

Ping the Social Network for Music Lovers

Introducing Ping

Ping the Social Network for Music Lovers

Ping the Social Network for Music Lovers

When you install iTunes 10, here’s what you can expect

Introducing Ping – an effortless way to follow your favorite artists and friends – and discover the music they’re talking about, listening to, and downloading.

New in iTunes 10

• Introducing Ping. Use Ping to follow your favorite artists and friends or connect with the world’s most passionate music fans. Discover the music everyone is talking about, listening to, and downloading.

• Rent HD TV episodes for just 99¢ each. Watch them on your Mac or PC, on-the-go with iPhone or iPod touch, or in your living room with the all new Apple TV.

• Play your favorites on the all new iPod touch, iPod nano, iPod shuffle, and Apple TV.

• Play music wirelessly with AirPlay on AirPlay-enabled speakers, home theater receivers, and iPod accessories.

• Explore many look-and-feel improvements throughout iTunes.

Enjoy performance improvements which make iTunes faster and more responsive.

• Additional voice support with VoiceOver Kit for iPod.

There is also a link about security:

For information on the security content of this update, please visit: support.apple.com/kb/HT1222

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